Job Overview
The role of Social Media Content Writer/Reel Creator is for a creative digital‐content professional under the citizen‑engagement platform MyGov, focused on writing, editing and publishing content about government ministries and schemes for multiple audiences. This is a contract role (initial probation period) with a central‑government platform under the Ministry of Electronics & Information Technology. It sits in the digital communications / social media category within the Government of India sector.
Job Summary for Reel Creator
| Field | Details |
|---|---|
| Job Title | Social Media Content Writer/Reel Creator |
| Organization | MyGov (under Digital India Corporation, Ministry of Electronics & Information Technology) |
| Location | Across India / as specified by MyGov |
| Qualification | Graduate (minimum) in any discipline; relevant digital writing experience preferred |
| Salary | As per contract terms (details to be announced by MyGov) |
| Apply By | 12 November 2025 |
About the Organization
MyGov is the citizen‑engagement platform of the Government of India, operating as an independent business division of the Digital India Corporation, a Section 8 company under the Ministry of Electronics & Information Technology. It was established to deepen public participation in governance, policy‑making and scheme implementation through digital means. MyGov engages citizens through online discussions, campaigns, polls, blogs and multimedia content, helping to bridge the gap between the government and the people, and to foster transparency, innovation and inclusion.
Reel Creator Salary in central govt
The remuneration will be guided by the contract terms as determined by MyGov. Candidates should expect a professional compensation package commensurate with the role of Social Media Content Writer/Reel Creator, and the salary will be specified in the formal offer.
Eligibility Criteria for this Reel Creator Job
- Experience: Proven experience in social media content creation, digital writing, editing and publishing. Familiarity with creating reels, short‑form videos and campaign content is preferred. Example: 3‑5 years for social media writing roles.
- Skills:
- Excellent creative writing skills in English (and where applicable Hindi or other Indian languages).
- Strong understanding of SEO techniques, keyword research, social media metrics and analytics.
- Experience with platforms such as Instagram, Facebook, Twitter (X), YouTube, LinkedIn – especially for short‑form content / reels.
- Ability to convert policy‑level information (government schemes, ministries) into engaging consumer‑friendly content.
- Good time‑management, ability to work under tight deadlines, multi‑tasking in a fast‑paced environment.
- Other Criteria:
- Familiarity with government policy / scheme content is a plus.
- Ability to work collaboratively with design and video teams to create integrated content assets.
- Willing to serve under a probation period (first 3 months) with possibility of contract extension based on performance.
Selection Process
The selection process will typically include the following stages:
- Short‑listing of applications based on eligibility and experience
- Written test or task (for example: writing a social‑media post or reel script)
- Interview (online or in‑person) to assess creativity, digital awareness and writing capability
- Final contract offer and commencement of probation period
- Performance review at end of probation (typically 3 months) to determine conversion to regular contract
Application Process / How to Apply
- Visit the official MyGov “Work at MyGov” careers page.
- Fill in the online application form provided in the job notification.
- Upload your resume, portfolio (social‑media writing samples / reels / content pieces) and any other requested documents.
- Submit your application on or before 12 November 2025.
- After submission, ensure your contact details are valid and monitor your email for further communication from MyGov.
Important Dates
| Event | Date |
|---|---|
| Application Deadline | 12 November 2025 |
FAQs
Q1: What is the role of a Social Media Content Writer/Reel Creator at MyGov?
A1: The role involves creating engaging digital content (posts, reels, videos, infographics) for MyGov’s social media platforms, focused on government ministries and schemes, aiming to drive citizen participation and awareness.
Q2: Is this position permanent?
A2: Initially the selected candidate will serve a probation/contract period (typically 3 months). After successful completion and performance review, a regular contract may be offered, but absorption is not guaranteed.
Q3: What kind of experience is required?
A3: Experience in digital writing, social media content creation, short‑form video/reel production and an understanding of SEO and social metrics is essential. A background in writing for government or public‑sector themes is a plus.
Q4: Are there proficiency requirements in specific languages?
A4: Strong command of English is required. Knowledge of Hindi and/or other Indian languages is beneficial, particularly for creating regional language content and reaching diverse audiences.
Q5: Can candidates from any part of India apply?
A5: Yes. The job notification does not restrict applications by state. Candidates from across India who meet the eligibility and skills requirements can apply.
External Links
- Official Website (Apply Link): See MyGov careers page for full job notification and application form
- Employment News portal: https://employment‑news.gov.in
- Ministry of Electronics & Information Technology: https://meity.gov.in